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We spend the first few years doing everything we can to protect our children…

Then we have to learn how to give them some independence…

Teaching children simply to avoid strangers doesn’t work. Most strangers will help rather than harm children. Conversely, it is often people known to children that pose the greatest threat. That’s why we’ve invented Clever Never Goes.

Clever Never Goes teaches children to recognise when someone (anyone) is asking them to go with them. We call this ‘Go Spotting’. It’s about giving your child practical safety skills and confidence to engage with the outside world.


To stay in touch with developments in the Clever Never Goes campaign please register your details.


Download our Home Pack to start talking to your children about Clever Never Goes today.

The Home Pack gives you 3 easy steps to teach Clever Never Goes, along with fun games and activities to press home the message.

Please remember to pass this on to other parents you know!


The following comic strips are designed for you to make sure your child has understood the Clever Never Goes message. Each one presents a child in a different situation. Can your child spot when someone is asking them to go with them?

Ask your child what they would do. Is it safe?
No, it’s unsafe. The man is asking the child to go with him.
Reveal Answer
Ask your child how they might feel in this situation. Is it safe?
 Yes, it’s safe. The man isn’t asking the children to go with him.
Reassure your child that most people are OK. They’ve just got to look out for situations in which they are being asked to go and it hasn’t been arranged. This includes being asked to go into someone’s house.

Reveal Answer
Ask your child what they would do. Is it safe?
No, it’s unsafe.
Remember the Clever Never Goes rule applies to other young people as well.

Reveal Answer
Ask your child what they would do. Is it safe?
No, it’s unsafe.
‘Go spotting’ includes spotting when someone you know online asks you to go with them or meet them. What should you do? Tell a trusted adult.

Reveal Answer

Spread the word:

  • Email your child’s school (see the Schools page).
  • Tell your friends and family about Clever Never Goes on Facebook and Twitter.

We’re urgently trying to raise money to develop Clever Never Goes for older children.

Just a small amount will make a big difference.

If you are a child and are worried about an issue:


Join us on Facebook and Twitter


What’s wrong with Stranger Danger?


Our amazing helpers


Please help us to support more children

Scout leaders, police, other professionals

Let us know if you’re interested in developing Clever Never Goes for your groups.

Working in partnership with: