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We all want our kids to be happy and confident.

As they get older, we want them to be able to explore the outside and online worlds safely.

One of the biggest challenges facing any parent is how to give your child enough freedom to learn for themselves – sometimes from their mistakes – whist fulfilling that most basic parental duty to keep your kids safe.

There’s no escaping that worrying things do sometimes happen. Whether it’s something suspicious in your local community or a huge national media story, there are times when we need to be able to pick up a conversation with our kids, re-assure them, and remind them how to stay safe.

Unfortunately, too many parents and schools are all too often turning to ‘stranger danger’ to do this. We say ‘unfortunately’ because ‘stranger danger’ simply doesn’t work. The simple fact is that most strangers would help rather than hurt a child. And the people that do want to hurt children are often not strangers. Teaching children to stay safe by focusing on strangers is just – well – dangerous.

Clever Never Goes gives parents and teachers a tried and tested replacement for ‘stranger danger.’

You won’t be left telling your child to fear the worst of everyone they don’t know. You’ll be finely tuning their instincts, to spot if someone (anyone) is asking them to go somewhere, and to know what action to take to stay safe.

It’s designed to be positive, practical, playful and – above all else – to keep things in perspective. Take a look at our Clever Never Goes resources and lets ditch the fear and keep our kids safe, not scared.

Download Key Reports

In 2017 we piloted Clever Never Goes in seven schools, involving over 300 children. The results were very encouraging. But we also learnt about how to improve the programme, and made several changes to the lesson plans as a result. Download the report to find out more.

Beyond Stranger Danger (2014) reviewed the UK and US literature on child abduction by strangers, in particular the effectiveness of safety information made available to children. The study concludes that traditional “Stranger Danger” approaches do not do enough to keep children safe and that new material is needed.

We’re urgently trying to raise money to develop Clever Never Goes for older children.

Just a small amount will make a big difference.


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