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Today sees the release of the BBC World Hacks episode “Time to Update the Stranger Danger message?” which features our Clever Never Goes programme.

Listen here:

BBC World Hacks is an online series profiling ‘brilliant solutions to the world’s problems’.

In the programme Geoff Newiss, Director of Action Against Abduction, outlines the urgent need to replace ‘stranger danger’ with advice that both keeps children safe and builds their confidence to interact with the outside world, rather than making them fearful.

BBC reporter Dougal Shaw also talks to Jacky Halton, Head Teacher at Crofton Hammond Infant School, Hampshire, where the Clever Never Goes programme was initially developed and tested. The programme also has contributions from parents and teachers who have talked to their children about Clever Never Goes.

What next?

Teachers: please visit our Clever Never Goes schools page, where you can download – free of charge – lesson plans, classroom slides and access our safety practice films (primary age children).

Parents: please visit our Clever Never Goes parents page, where you can download – free of charge – our Home Pack with information for parents and activities for children.

Journalists: download the Clever Never Goes Q&A briefing below. For further comment please contact



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